Mobile World Live GSMA Intelligence

Senior Marketing Manager, Europe

Role type
Marketing & Communications
Job Advert

GSMA – Our Role

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.

For more information, visit

Follow the GSMA on Twitter: @GSMA

GSMA – Our Organisation

Our people include some of the best talent from around the world. We are a truly international organisation with offices in London, Atlanta, Barcelona, Brussels, Hong Kong and Buenos Aires, and through our different offices we embrace the diversity that has allowed the mobile industry to be acknowledged as one of most fast moving and dynamic industries in the world. Our envied position at the centre of the industry allows us to collaborate with our diverse membership and support them through some of the most complex challenges they face as an industry.

For more information, visit

Senior Marketing Manager, Europe

We are looking for a creative and energetic Senior Marketing Manager to lead GSMA marketing in the European region. This new role will oversee the development of best-in-class regional marketing capability, to carry out the strategic aims of GSMA programmes in Europe and deliver against the regional agenda.

The Senior Marketing Manager will support the GSMA Europe team to further strengthen the GSMA’s role as a thought leader and as a constructive contributor to EU public policy debates; e.g. digital policy, telecoms regulatory framework, spectrum management, privacy and data protection, cyber-security and internet of things.

This role will also support other outreach and membership activities of the GSMA Europe team.

The Senior Marketing Manager, Europe reports to the Head of Europe, based in Brussels, and has dotted line reporting to the Marketing Director, Regions, based in London. This role works very closely with the GSMA Europe team, to gain an acute understanding of the need for both programme-specific and integrated messaging to meet the business interests of our members, and how these can be supported through regional and tailor-made in-country marketing efforts. The Senior Marketing Manager, Europe, also works closely with the wider GSMA marketing team.


  • Support the design and lead the execution of marketing activities of GSMA programmes in the European region, including industry events.
  • Lead GSMA regional communications activities (i.e. website, social media, newsletter, presentations and campaigns) ensuring that all regional marketing content is in an appropriate and authentic tone of voice.
  • Work closely with the GSMA membership team to establish a relevant marketing communications strategy for regional member engagement.
  • Support the GSMA Europe team to further strengthen the GSMA’s role as a thought leader and as a constructive contributor to EU public policy debates.
  • Lead marketing for the annual regional Mobile Economy report, leveraging key data and trends across all available channels and to all identified stakeholders and audiences to support the regional agenda.
  • Create and execute marketing plans for region-specific publications. In partnership with external design agencies, proactively lead and manage the design, production and print of all region-specific collateral outputs, including timelines and budgets.
  • Map key external influencers in the region, which can be leveraged to effectively promote GSMA activities and outputs.
  • Lead organization and execution of events from the regional office (i.e. advocacy meetings, C-level round tables).
  • Support GSMA Ltd in the organization of events in the region, including Mobile World Congress Barcelona and the Mobile 360 series, liaising with local resources for logistics.
  • Ensure proper implementation of GSMA marketing/branding guidelines in all activities and materials used by regional office.
  • Define appropriate measurements for marketing activities and events. Track and analyse results. Recommend improvements to maximise impact.

Desired Skills and Experience

  • Extensive communications and marketing background, developing and implementing marketing plans that deliver tangible impact, with comprehensive measures to determine success.
  • A proven track record of proposition development and the ability to influence and add value to your area of business.
  • Strong writing skills: messaging, leadership positioning and narrative development.
  • Experienced story teller and visual campaigner.
  • Hands-on management of optimising web and social media content.
  • Experience promoting marketing outputs such as guidelines and toolkits, white papers, reports, case-studies and executive summaries.
  • Experience working in an international (policy) environment, ideally in Brussels
  • Knowledgeable of EU decision-making processes.
  • Knowledgeable of EU policy issues related to technology and innovation.
  • Segmentation of audiences/ influencers and the creation of targeted messaging and content for each segment.
  • Substantive and demonstrable track record of high quality corporate marketing delivery in complex and challenging business-to-business environments.
  • Advanced knowledge of MS Office (Excel, Word and Power Point).
  • Experience of working with multiple internal stakeholders and with geographically dispersed teams in a matrix structure.
  • Proven negotiation skills and experience in managing external suppliers and agencies.
  • Willing to travel, as and when required by the role.