GSMA
Mobile World Live GSMA Intelligence

Digital Communications Specialist


Role type
Permanent
Division
Marketing & Communications
Location
London
Job Advert

GSMA – Our role in the mobile industry

The GSMA is the global industry association that helps shape the future of the mobile industry. Our mission is to act as a guiding beacon for the mobile industry, focusing on activities where collective action can deliver significant benefit. In order to achieve this, the GSMA concentrates on four main activities:

  • We provide strategic direction and thought leadership to our members
  • We drive collaborative industry programmes aimed at maintaining operator relevance in the digital world
  • We advocate for the industry to regulators, policy makers and society as a whole
  • We convene the broad mobile communications ecosystem at our industry leading events

Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations.

The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.

The GSMA is also established as a major inter-industry resource, partnering with industries across the mobile ecosystem in order to enable growth through mobile technologies, programmes and frameworks.

We act as a “think tank” for the mobile community focusing on strategic and policy initiatives that will impact the direction of the industry.

Our organisation engages with a wide range of governments, regulators and NGOs (such as The World Bank, UN and philanthropic organisations such as the Bill & Melinda Gates Foundation) to advocate for the mobile industry and develop the social and economic value of mobile for countries, regions and continents.

We convene the mobile industry at our leading events such as Mobile World

Congress Americas, Mobile World Congress Shanghai, Mobile World Congress 360 Series and the world leading Mobile World Congress in Barcelona.

Please visit www.gsma.com for a wealth of further information.

 

Digital Communications Specialist

This role requires a proactive and enthusiastic individual to provide support and manage the daily running our marketing automation platform (Salesforce Marketing Cloud). Candidates will need to be strong team players and willing to support both their line manager and own team members, as well as other key system users across the company as a whole.

This person must be someone who is willing to get on with the day-to-day elements of the role as well as show initiative whenever opportunities arise. We are looking for someone to be confident in building digital marketing campaigns assets such as emails and web pages and who has the ability to make innovative and proactive suggestions for improvements.

Duties & Responsibilities

  • Manage e-marketing platform, including email templates, distribution lists and campaign reporting
  • Support our corporate email send process as necessary for all outbound email communications
  • Maintain a central email communications calendar and schedule/re-schedule communications, as appropriate.
  • Work closely with other teams, providing ongoing marketing automation platform administration and support
  • Train new users in building email templates and be the central point of contact for e-marketing platform and email related queries
  • Promote best practice for digital communications, across Marketing and the wider organisation
  • Write engaging content for GSMA member communication including newsletters, event invitations, quarterly updates etc.  
  • Organising and maintaining a clear structure system for assets and folders
  • Provide insight for future communications through analysis of open and click-through rates, as well as other reporting measures
  • Advise on data protection requirements

 

Competencies/Skills

Essential:

  • Must have a passion for marketing especially digital communications 
  • Excellent attention to detail
  • The ability to multi-task and maintain a high standard of work
  • Confident in dealing with a variety of people, including senior executives
  • Good communicator / influencer – both verbal and written
  • Good IT skills – including MS Excel and Outlook
  • Self-motivated and able to work autonomously as well as part of a team
  • Strong customer service skills, with a proactive approach to problem-solving
  • Ability to work with cross functional teams

Desirable:

  • Knowledge of Salesforce Marketing Cloud/HTML would be advantageous but not essential, as full training will be given.
  • A flair for graphic design / image manipulation
  • Data protection knowledge
  • Knowledge of closed loop reporting and traditional sales funnel pipeline processes
  • Experience of dealing with international customers would also be an advantage
  • Experience working in the mobile telecoms or other ICT sectors is an advantage  but not essential