Mobile World Live GSMA Intelligence

Marketing Manager, Future Networks Programme

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Role type
Marketing & Communications
Job Advert

GSMA – Network 2020 Programme

Shaping the Future of Mobile

Across the world, mobile operators are investing almost US$200 billion a year in their networks. As they expand 4G connectivity and make decisions on 5G investment, operators are harnessing Internet-style technologies to provide compelling and innovative services in an efficient and productive way. The GSMA Future Networks programme (formerly known as Network 2020) is providing guidance for this transformation.

Directed by 16 leading Operators in collaboration, the GSMA’s Future Networks programme guides the mobile industry on how to use Internet Protocols (IP) to reduce the cost of transferring each bit of data, while meeting customers’ expectations around reliability, security and interoperability.

GSMA’s global specifications, such as the Universal Profile, will ensure that new IP-based services are reliable, cost-effective and will work across different devices and different networks, in any market. The Future Networks programme is making it easier for operators to modernise Person-to-Person (P2P) services like; Rich Communication Services (RCS) e.g. group chat, advanced voice calling and live HD video.

To ensure global reach of IP based technologies, the Future Networks programme is finding new interconnection models which support the introduction of IP access and services. This brings technical flexibility by simplifying the commercial principles to increase the opportunity for interconnected value as 4G evolves to be the main mobile technology for operators.

The GSMA’s holistic approach to 5G will ensure that vertical markets and consumers benefit from the opportunities created within the 5G Era. To meet user data demand and vertical capabilities, Future Networks will encourage innovative ways to reduce the capital (cost) intensity of the next generational step.


The Role

The role lies within the wider marketing team, but is in exclusive support of the Future Networks Programme. The role of the Marketing Manager will involve creating a communications plan across the whole programme that supports the go-to-market, launch and roll out of the Future Networks projects. The marketing manager will also be required to develop a good understanding of the networks space in order to assist with the development of content to support the Programme Marketing Director and programme marketing objectives.

This role involves the management of relationships with the Future Networks programme team and other key GSMA teams, external stakeholders, and suppliers.


Key Responsibilities

  • Create a written communications plan across the Future Networks Programme for the current year, detailing marketing activities by week/month that are designed to meet Programme objectives. 
  • Drive actions individually, across the marketing team, programme team, wider GSMA, and externally to make the communications plan happen.
    • Be creative and use desk research and internal/external conversations to determine topics of interest for our target markets and develop content for digital marketing.
    • Work with Marketing Director and Senior Marketing Managers to develop and implement specific marketing campaigns in support of Future Networks marketing strategy
    • Actively use social media (LinkedIn, Twitter, Facebook) on a weekly basis to promote the programme, liaising with internal social media team
    • Design, create and execute best in class baseline digital marketing communications including: email marketing, monthly Newsletter, input into Membership Newsletter, 2-weeks ahead internal communication etc. using GSMA Marketing tools including Salesforce & Salesforce Marketing Cloud.
  • Assist ‘Event Lead’ to deliver Future Networks input into major GSMA events including Mobile World Congress and Mobile 360 events:
    • Be part of the team that ‘creatively brainstorms’ every event holistically to achieve excellence showcasing the programme in unexpected ways, and deliver specific event pieces as determined.
    • Curate content for Future Networks seminars at events – e.g. Mobile World Congress events including: researching topics, determining speakers, developing agendas, finding moderators, speaker management and logistics.
    • Proactively liaise with GSMA content team on an ongoing basis to suggest and secure speaker topics and speakers that would benefit the Programme.
    • Attend events as necessary working on the ‘stand’ talking about Future Networks programme to visitors.
  • Manage the process of Case Study/Whitepaper production: directing content, designing, delivering and promoting.
  • Proactively collaborate with other GSMA teams to ensure Future Networks is well understood internally as well as externally and opportunities are sought to work together.   
  • Track and analyse all marketing activities weekly and report on the KPI’s to the Marketing Director weekly, and the wider Programme monthly.
  • Develop, implement and promote digital assets including websites and online learning tools.

Candidates need to be:

  • Energetic and enthusiastic
  • Passionate and self-motivated
  • Creative – able to bring creativity that raises the bar
  • An excellent communicator – both written and verbal
  • Proactive - able to source and secure opportunities for Future Networks internally and externally
  • Very conscientious – sets high personal standards and shows excellent attention to detail
  • Organised – ability to manage multiple projects with high quality and timely delivery
  • Adaptable – comfortable working in a fast paced, rapidly changing environment
  • Intellectually sharp, curious about the mobile industry and networks
  • Personable – a strong relationship manager
  • A team player – able to deliver individual projects as well as working as part of a small close-knit team

Criteria for Selection

  • Degree level qualification in marketing, communications
  • 5+ years marketing communications experience – mobile industry desirable
  • Highly skilled in social media
  • Event management experience
  • Proven planning, analysis and writing skills
  • Evidence of high quality marketing delivery in complex and challenging business-to-business environments
  • Experienced at planning and managing the implementation of websites


GSMA Proposition

We are able to provide suitable candidates with a first class working environment, access to all of the key decision makers in a one of the planets largest and most progressive industry’s and the content to keep a curious mind engaged. Many of our alumni have now taken key roles in the development of the industry.   The package will be competitive and based on level of experience. 


GSMA Organisation and Role

The GSMA represents the interests of the worldwide mobile operator community. Spanning 220 countries, the GSMA unites nearly 800 of the world's mobile operators as its members, as well as linking them with more than 250 companies in the broader mobile ecosystem (including; handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations). The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications sector and the role of operators within it. In addition, we work with Governments, regulators and NGO’s to develop the social and economic value of mobile on a country, region and global basis. Finally we operate and produce the world leading Mobile World Congress and its sister events.  The GSMA is governed by a 25 member board, comprising CEO level representatives from the world's leading mobile operators. Please visit for a wealth of further information.

Our people include some of the best talent from around the world focusing on developing industry initiatives. We are a truly international organisation with offices in London, Atlanta, Barcelona, Brussels, Hong Kong and Santiago, and through our different offices we embrace the diversity that has allowed the mobile industry to be acknowledged as one of most fast moving and dynamic industries in the world. Our envied position at the centre of the industry allows us to collaborate with our diverse membership and support them through some of the most complex challenges that they face as an industry.

This vacancy has now expired, and is not accepting any new applications.

Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.