Mobile World Live GSMA Intelligence

Industry Purpose, Mobile Responsibility Lead

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Role type
Marketing & Communications
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GSMA – Our Role

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences. 

The GSMA is governed by a 25 member board, comprising CEO level representatives from the world's leading mobile operators, among them AT&T, Bharti Airtel, China Mobile, NTTDoCoMo, Orange, Telefonica, Telecom Italia-TIM, Deutsche Telecom and the Vodafone Group.

For more information, please visit the GSMA corporate website at

Follow the GSMA on Twitter: @GSMA

GSMA – Our Organisation

Our people include some of the best talent from around the world focusing on developing industry initiatives. We are a truly international organisation with offices in London, Atlanta, Barcelona, Brussels, Nairobi, Hong Kong and Santiago, and through our different offices we embrace the diversity that has allowed the mobile industry to be acknowledged as one of most fast moving and dynamic industries in the world.

Our envied position at the centre of the industry allows us to collaborate with our diverse membership and support them through some of their most complex challenges that they face as an industry.

Please visit for a wealth of further information.


GSMA – Industry Purpose: Connecting Everyone and Everything to a Better Future

In 2016, the mobile industry became the first sector as a whole to commit to the UN Sustainable Development Goals. The mobile industry is already affecting all 17 Goals as outlined in Mobile Industry Impact Report published during UNGA in September 2016. The mobile industry is now focused on amplifying and accelerating the industry’s impact in achieving the SDGs, and the new Big Data for Social Good initiative has been announced at Mobile World Congress this Feb.

With our ambition to connect everyone and everything to a better future, it means we must have a vision to lead all industries in sustainably achieving the SDGs by connecting all citizens to a better future.

For further information on the Industry Purpose, visit


GSMA – The Role

The Mobile Responsibility lead will lead and drive the workstream focused on driving customer trust improvement for our members.

The role combines both the requirement for a person with outstanding knowledge and understanding of customer-centric product and services along with the communications and stakeholder management skills required to work with a group of peers, partners and executives distributed around the world to build consensus.  The role will require understanding of mobile operators business, in particular, experience of rolling out products and services which address customer concerns and improve customer trust. 

This role will help to deliver the Purpose strategy by driving adoption of good practice by our members to improve customer trust. This role is responsible for development and adoption of the roadmap by our members, and reports to Head of Industry Purpose programme and works closely with the rest of the Purpose team.


Core Responsibilities

  • Reports to Head of Industry Purpose and accountable as a business owner of Mobile Responsibility, working in partnership with a project manager
  • Develop a credible industry-wide roadmap and a implementation plan for customer trust improvement with a wide array of members of the mobile industry and executive-level stakeholders from multiple countries
  • Develop compelling propositions to help operator stakeholders present their business case within their business both at a global and local OpCo level.
  • Responsible for recruiting and motivating operators to commit, implement and report in the project
  • Own engagement with stakeholders from mobile operators to establish consensus on the industry-wide roadmap and implementation plan
  • Drive commitments and adoption of the roadmap and implementation plan by the stakeholders distributed around the world
  • Measure & report the progress made against the roadmap and the implementation plan to the board
  • Establish necessary collaboration mechanisms, process and governance with relevant stakeholders, ranging from Programme sponsors, Head of Purpose, PMO, GSMA regional offices and the mobile operator members around the world
  • Deliver the annual reputational survey

Core Capabilities

  • Strong understanding of mobile operators business, including the commercial, operational, technical and regulatory issues
  • Experience working with a diverse range of senior stakeholders including members of the mobile industry on consensus-based initiatives
  • Strong stakeholder engagement, influencing and management skills at executives level to negotiate, to drive decisions and to build consensus
  • Consultative and collaborative approach - capable of understanding the views and challenges of a wide spectrum of audience and a proactive facilitator for internal and external stakeholders collaboration
  • Experience of developing and rolling-out products, services and approach that increase customer trust
  • Understanding of the business challenges of implementing and operationalising new products, services and approaches
  • Experience of retail customer propositions development at mobile operator group level and successful delivery of retails customer propositions at market-level
  • Possess and maintain a strong knowledge of relevant emerging trends and developments related to customer-centric offerings and regulations and potential implications and opportunities for the mobile industry
  • Ability to present and communicate articulately, clearly and persuasively in writing and in person with stakeholders from different organisational and cultural background
  • Ability to gather and provide high quality contextual information to inform internal and external stakeholders
  • Collaborative team player, serves as best practice/quality resource and shares knowledge and expertise with others


GSMA - Package

The GSMA is able to provide suitably motivated candidates with a first class working environment, access to all of the key decision makers in a one of the planets largest and most progressive industry’s and the content to keep a curious mind engaged. Many of our alumni have now taken key roles in the development of the industry.

This vacancy has now expired, and is not accepting any new applications.

Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.