Mobile World Live GSMA Intelligence

PR Director

Role type
Marketing & Communications
Job Advert


GSMA – Our role in the mobile industry


The GSMA is the global industry association that helps shape the future of the mobile industry. Our mission is to act as a guiding beacon for the mobile industry, focusing on activities where collective action can deliver significant benefit. In order to achieve this, the GSMA concentrates on four main activities: 

  • We provide strategic direction and thought leadership to our members 
  • We drive collaborative industry programmes aimed at maintaining operator relevance in the digital world 
  • We advocate for the industry to regulators, policy makers and society as a whole 
  • We convene the broad mobile communications ecosystem at our industry leading events 


Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. 


The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry. 


The GSMA is also established as a major inter-industry resource, partnering with industries across the mobile ecosystem in order to enable growth through mobile technologies, programmes and frameworks. 


We act as a “think tank” for the mobile community focusing on strategic and policy initiatives that will impact the direction of the industry. 


Our organisation engages with a wide range of governments, regulators and NGOs (such as The World Bank, UN and philanthropic organisations such as the Bill & Melinda Gates Foundation) to advocate for the mobile industry and develop the social and economic value of mobile for countries, regions and continents. 


We convene the mobile industry at our leading events such as Mobile World Congress Americas, Mobile World Congress Shanghai, Mobile World Congress 360 Series and the world leading Mobile World Congress in Barcelona. 

Please visit for a wealth of further information.


Role Overview 


The GSMA is seeking a PR Director to support our advocacy initiatives, focusing specifically on public policy and regulatory issues. The successful candidate will be an outstanding PR professional, with a solid track record of building and managing global communications programmes for fast-paced companies in the telecommunications industry. 

This individual will have experience working in public policy PR on topics such as mobile spectrum, regulation, competition and privacy and will have established relationships with key media and industry stakeholders. To this extent, a pronounced understanding of the key policy concerns impacting the mobile community globally is essential. 



Role Specification 


  • The PR Director will act as a spokesperson for the GSMA on key public policy issues. 


  • You will work hand-in-hand with your colleagues in Marketing and public policy & regulation to develop thought-provoking and impactful strategies in order to influence public policy decisions.


  • You will be tasked with creating compelling and insightful content that will clearly convey mobile industry positions on a range of issues. 


  • You will deliver and execute a range of PR initiatives and programmes to achieve the above goals.



Person Specification 


  • The successful candidate will possess strong interpersonal and relationship-building skills to interact with a range of constituencies at various levels, including C-level executives, policymakers, regulators and other key industry stakeholders. 


  • The position requires strong organisational and project management skills and the ability to manage ongoing comprehensive PR programmes, incorporating a variety of tactics. 


  • You will be able to demonstrate a strategic mindset, but be able to execute at an operational level. 


  • Based in London, the role will require the ability to work in a matrix environment, collaborating with GSMA colleagues in a number of departments and around the world on a range of programmes and initiatives. 


  • You will benefit from solid experience in PR/communications, with a professional background in telecommunications, mobile and/or ICT organisations 


  • You will have excellent verbal and written communication, analytical and presentation skills as well as strong creative, problem solving and project management skills


The successful candidate will have the relevant right to work documentation for the UK.