Mobile World Live GSMA Intelligence

Senior Marketing Manager, Identity Programme

Role type
Marketing & Communications
Job Advert

Title:                  Senior Marketing Manager, Identity Programme

Reporting to:    Programme Marketing Director, Identity

Location:           London based – global programme


GSMA – Identity Programme

The GSMA Identity Programme has been initiated to ensure that mobile operators are well positioned to understand and unlock the potential that electronic and mobile identity can offer the industry, its customers and consumers.  This includes being aware of and prepared for the opportunities and challenges resulting from existing and forthcoming regulation and legislation pertaining to electronic and mobile identity.

Mobile Connect is the digital identity solution, enabled in 30 countries, by over 50 mobile operators that the Identity programme develops and takes to market. Supporting mobile operators to become technically enabled and then deploying the solution to digital service providers around the world. 


The Role

The role lies within the wider marketing team, but is in exclusive support of the Identity Programme. The role of the Senior Marketing Manager will involve the management of a number of deliverables within the Identity marketing plan, to support the go-to-market, awareness and education of the Mobile Connect service. The Senior Marketing Manager will also be required to develop a good understanding of the mobile identity space in order to assist with the development of content to support the programme marketing director and programme marketing objectives.

This role involves the management of relationships with the Identity programme team and other key GSMA teams, external stakeholders, and suppliers.

Key Responsibilities

  • Development and implementation of overall programme marketing plans in support of the Identity Programme Marketing Director
  • Support and drive the B2B activity and uptake of Mobile Connect by digital service providers
  • Strategy development, implementation and promotion of digital assets, including websites, online vendor directories, image libraries, and other potential multimedia outputs
  • Leverage Social Media to drive lead generation of future services using Mobile Connect
  • Development of programme content, which may include conducting analysis of market research results and writing blogs
  • Management of design, delivery and promotion of evidentiary proof point publications. This involves liaising with the internal programme team for content delivery and management of external suppliers for design and delivery
  • Plan and facilitate presence at GSMA and third party events and engagement with key ecosystem events
  • Liaise with other GSMA programme teams to implement joint marketing initiatives, as well as ensure Identity programme content is included where relevant
  • Tracking and analysing marketing success measurements

Candidates need to be

Creative –  a flair for storytelling and bringing technology to life
Very conscientious – sets high personal standards and show excellent attention to detail
Organised – ability to manage multiple projects with high quality and timely delivery
Adaptable – comfortable working in a fast paced, rapidly changing environment
Intellectually sharp, self-motivated and passionate about identity management
Personable – a strong relationship manager

Criteria for Selection

  • Degree level qualification in marketing, communications or related field
  • 10+ years marketing, communications or related experience
  • Evidence of high quality marketing delivery in complex and challenging business-to-business environments
  • Experience planning and managing the implementation of websites
  • Experience with analyst and media (including social media) campaigns
  • Proven planning, analysis and writing skills
  • Experience managing negotiating and managing external suppliers
  • Proven ability to facilitate cross-functional teams to successfully deliver required outputs
  • Experience of working in an international environment, with geographically dispersed teams


GSMA Proposition

We are able to provide suitable candidates with a first class working environment, access to all of the key decision makers in a one of the planets largest and most progressive industry’s and the content to keep a curious mind engaged. Many of our alumni have now taken key roles in the development of the industry. The package will be competitive and based on level of experience.  Employment will be on a one year contract basis, with a possibility of extension.